Spending the morning shooting with Steffi Lynn in the flower district a few weeks ago was the easiest photo shoot I’ve ever had. Her up-for-anything personality and sweet, sweet demeanor made for beautiful photographs and captured the spirit of her work perfectly. Originally from Austin, Texas, Steffi brings the Southwestern vibe to her work as an illustrator, hand letterer, and art director. She blends her quirky sensibility into the everyday things she’s inspired by. Her work can be found under the moniker “Have a nice day.”
What first inspired you to pursue a career in art and design?
Ever since I was little, my parents introduced me to a lot of different types of creative outlets. So growing up, I was surrounded by a variety of art and culture and loved it so much I wanted to be a part of it.
Your hometown of Austin, Texas is also very well known for its creative design scene. Were you influenced at all by the local style?
Austin is so full of amazing creatives and I am so proud to say that I am from there! I am definitely influenced by the Southwestern vibes and the funky colors Austin is full of. Definitely the cacti and the natural environment too!
You carry many titles: hand letterer, illustrator, designer. How have you been able to skillfully turn all of these talents into a successful business?
I’ve always been curious about different fields and down to try new things. It’s important to me that my work is diverse and flexible that it can be easily applied in various contexts.
The phrase “Have a nice day” has become a moniker for your brand, Steffi Lynn. How did that come to be?
“Have a nice day” kind of just came randomly to me. It’s just fun and happy, and I want people to feel that way when they look at my work.
How would you describe your design aesthetic?
Quirky and fun and colorful!
Have you faced any challenges running a direct-to-consumer business model through your Etsy shop? If so, what are they?
There are a lot of different components to keeping everything organized and make sure everyone is happy. I want to keep everything hands on; so it’s just trying to find a way to keep all my orders personalized and also maintain consistency.
How large of a role does social media play in your brand?
Oh, I think social media really helped me as an illustrator. It’s great to keep up with new trends so I can make new products, and just such an amazing way to show my work and get myself out there.
Do you spend a lot time sketching and brainstorming new design ideas?
Some people have sketchbooks and do a lot of planning and sketching. However, I do most of my planning in my head and when I sit down to actually make the product or do an illustration- I just go for it.
Who or what are some of your design influences?
I get most of my inspiration from the world around me and what I see in my daily life. I love the earth and a lot of my work has to do with leaves, plants, flowers, etc. I also get quirky, fun ideas for lettering from signage and art around the city.
Have you done any custom orders for clients?
I love it when customers ask me to add different or extra colors in handprinted prints.
Where do you see the Steffi Lynn brand in five years?
I am hoping it will grow and I can bring on help (if anyone wants to…haha) It’s very important to me that in the future whatever work I will do still has a personal touch to it like now!