Jeannie Lee is the owner of Satine boutique, a quirky meets sophisticated luxury retailer based in Los Angeles. Influenced by the street style of Tokyo, Paris, Sydney, New York and Los Angeles, Satine stocks major international fashion brands such as Lanvin, Balenciaga, Isabel Marant, and Azzedine Alaïa, alongside hard to find indie labels like Tsumori Chisato, Rue du Mail, and Mirco Giovannini. Satine’s eclectic merchandise and Lee’s sharp editing have garnered praise from Women’s Wear Daily, Elle, Nylon.com and W Magazine, while the destination boutique has developed an A-list following of actresses, musicians, stylists and models.
How would you describe the careful and exquisite curation of your store? How has it evolved over the years?
We really like to present a balanced mix of fashion and lifestyle pieces. Women in LA have mastered the art of mixing runway looks with vintage, t-shirts, and jeans–stylish but not over-dressed. Our passion is finding unknown, independent designers and merchandising them next to major designers like Nina Ricci and Chloé.
While visiting this summer, I was pleasantly surprised to see Tanya Taylor, a new designer, available – is it ever challenging to get your customers acquainted with the emerging set of designers?
Our customers really come to us for new designers, so our clients actually expect to see new designers each season.
From Valentino jumpsuits to Annie Bing t-shirts, there is a nice range at Satine. How does this represent the LA customer?
The LA customer mixes fashion with lifestyle. LA is so laid back – the way girls wear fashion reflects that attitude.
What are the differences between Satine’s locations on Abbott Kinney and West 3rd?
Abbot Kinney is smaller and cozier, which we feel is appropriate for Venice beach. Plus in Venice we sell a lot more wetsuits than we do in West Hollywood
Do you spend more time at one store over another?
Over the last year I’ve spent most my time in Venice to try and learn the market.
Any plans to expand outside of LA?
At the present time, no.
Is your personal style a reflection of what you carry in the store?
To a degree it is, but it is very, very important to make sure we are buying for our clients and not for ourselves.
Can you tell us about your line, Satine? Who are you working with? Is it available outside your store?
Satine label is run with my partner and creative director, Kelly Sawyer. At this time, it is only available at Satine, but we will start selling to a very few select doors soon.
Are you traveling to NYFW and Europe for shows?
New York, London and Paris.
Who are you most excited to see show this season?
Erdem and Nina Ricci.
Is there an up-and-coming designer you’ve had your eye on?