In defense of the investment purchase

Kim Kardashian is my argument here (stay with me) – we read in magazine after magazine and blog post after blog post about how to up the quality-ante of our wardrobes with one or two major purchases per season. A navy Givenchy handbag, a pair of nude Jimmy Choo’s or a Comme des Garçons black dress will give legitimacy to whatever else is going along with it. Never have I seen a better argument for investing in solid, well-made, timeless pieces than Kim Kardashian’s coat collection.

Lately, there have been multiple bloggers devoting space to talking about how Kim’s style has evolved and improved since Kanye West began styling her – this is great and all, and I do prefer the monochrome direction over bandage dresses, but more than anything I appreciate her dedication to wearing and re-wearing the five coats we’ve seen on every style blog and best dressed list for the past few months. This is the ultimate definition of the investment purchase – buying one or two (or in Kim’s case five) statement-making pieces that are on-trend, but classic enough to be deemed season-less. These are coats for the long haul; she looks beautiful and sophisticated – and no one is talking about what’s under the coats!

It’s so easy with the accessibility and allure of fast fashion to buy new (but not necessarily cheap) items monthly or even weekly. But once you add up all those Zara purchases after a season you’re probably pretty close to one or two really special pieces. While those coats might not be investment purchases for Ms. Kardashian, the example she is setting by recycling a few key pieces that have carried her wardrobe for an entire season (no one is talking about what she wore under those coats) is my point.

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