ThreeAsFour is an experimental fashion label designed by Gabi Asfour, Angela Donhauser, and Adi Gil. Several of their pieces have been featured in museum exhibits, including the Victoria and Albert Museum in London, the Metropolitan Museum of Art, and the Cooper-Hewitt Museum.
Over the years your collection has been used in art installations – how did this begin?
It started with a show – we did the Bryant Park Tents, but on miniature dolls.
Do you design first with art in mind or functionality/ability to sell?
Form follows function follows form!
What are some common threads from season to season in your designs?
The signature of the three of us is in the construction of the pieces, with a focus on beauty and innovation.
To what do you attribute your cult following?
We have a cult following?
The three of you come from very different cultural backgrounds. Is this always an influencing factor in your design aesthetic?
Sometimes yes, but it is not always the case. The collection/project inSALAAm inSHALLOm for Spring/Summer 2012 dealt with that through the similarity in signs and symbols in opposing cultures.
Do each of you have specific roles at the company?
One is body, the second is soul, the third is spirit. Or vice versa.
What are some of the biggest challenges you’ve had?
To be ourselves.
Where do you see ThreeAsFour going in the next 7 years?
A global multifaceted brand.