Since the beginning, Chloé has offered a casual elegance of accessible and wearable fashion. This was unheard of in 1950s Paris when Gaby Aghion founded the brand. Chloé introduced luxury ready-to-wear to the world. This is what I imagine young brands established in the last ten years want to mean when defining the merits of their own brand with descriptive words such as: easy chic; casual luxe, sporty, yet polished. However, no one ever quite nails it like the various creative directors who have led Chloé over the past 50 years. Most notable of course was Karl Lagerfeld, who at the helm of the label for 22 years gave the brand some of its most iconic looks. When Stella McCartney took over in the 90s, she built upon Lagerfeld’s legacy with an edgier approach to the bohemian aesthetic – while keeping it romantic and light. In 2001 Phoebe Philo became head designer and steered the house in a more sensory direction presenting clothes that were sexy but self-assured. Hannah MacGibbon offered more minimal collections with phases of beige, color and bold prints – her collections all seemed largely inspired by the 70s.
Each designer preserved the luxury and timelessness Chloé is known for – and Chloé‘s current creative director Clare Waight Keller is no exception. We all remember the pretty, tent-like, A-line pleated dresses she debuted with her inaugural season Spring 2012. Her collections are rooted in the house’s history but redefined by keeping a sharpness in the exaggerated proportions she plays with season after season. She adds an English sensibility to the historically French house and balances the tailoring and easiness to create clothes women want to wear.
Pre-Fall 2014 was a continuation of the sensual collection Keller gave us for Spring 2014. She added ruffles to flirty hemlines and blouses (keeping the pleats), a striking shearling blanket coat and short jackets in double face wool. The look that exemplifies Chloé’s range within itself was the piped wrap draped over a black gown with a chain link belt. A look that says “I’m dressed up, but not really.” This is what Chloé is known for – the simple ease of luxury fashion.
Photos via Style.com