What I love about New Zealand-based e-commerce platform The Mercantile is it’s authenticity. And if you know me, you know this means everything to me. Launched by Paris Mitchell and Georgia Cherrie they offer a handful of designers and vintage for sale, but what you’re really getting is their insanely exquisite eye. This is better reflected in their newly launched house line of basics, Paris Georgia. With nods to the 90s and a truly universal aesthetic (yes, there is something for everyone) the brand originated as compliments to the vintage pieces the women would find and need for their highly stylized editorials. But, demand for their pieces grew and a brand was born. Paris Georgia is represented by the Maryam Nassir Zadeh showroom and whatever they touch turns to gold and I’m all about seeing more thoughtful, considered fashion in the market.